By Siddhartha Agarwal
I meet with a lot of business and tech leaders, and nearly all of them ask at some point about artificial intelligence. They’re worried that their company is missing out on this coming AI revolution, and falling behind rivals because they don’t have the deep tech skills to put it to use.
I tell them that getting real value from AI, and from its related discipline of machine learning, doesn’t have to be that hard.
iStockphoto
The reason being they can tap into AI embedded within cloud services, which they can quickly launch and put to use. Here are four AI use cases I give as examples of how they can quickly tap the benefits of AI without much work—and without an army of data scientists.
Chatbots and Natural Language Processing
Nature language processing (NLP) is a branch of AI that can understand spoken language, figuring out the intent of the speaker and offering an appropriate response. Chatbots use NLP to let customers have a back-and-forth conversation to ask questions and get information. The US utility Exelon, for example, is using a chatbot to let people report outages or get billing information. And Exelon built its pilot chatbot in just two weeks. The Indian appliance maker Bajaj Electricals uses chatbots to let customers request a demo, set up a technician appointment, or report a problem.
By using AI, chatbots leave customers with a much better taste than simplistic, automated phone systems that follow a script. That’s because chatbots can understand intent even if a customer doesn’t use the exact words in a script. A person creating a banking chatbot might set it up to respond to “What is my checking balance?” and the bot will know, or learn, that “How much do I have in checking?” is the same question. Also, an AI-powered chatbot can maintain the context of a conversation. So if I ask a banking chatbot, “What’s my checking balance?” and my next request is, “Send my mom $100,” it knows that you’re probably sending that from your checking account.
And finally, chatbots get smarter with time, thanks to machine learning. As customers ask questions, again and again, a smart chatbot platform uses that data to refine its understanding of the
intent and its responses.
Monitoring Your Data Center
Today, your IT operations team likely spends a huge amount of time and mental energy tending to performance thresholds—for example, when an application slows down too much, the system generates an alert. But as the application code, the configurations, or the infrastructure change, the ops team must constantly reset and manage those thresholds. The amount of monitoring data generated is also growing significantly, which means the IT ops team is doing a lot of work just managing logs, which provide the data for setting thresholds.
A better way is to put all the web, application, and database performance data, the user experience data, and the log data into one cloud-based data platform. Then let that system—using baseline-setting algorithms in machine learning—learn what the thresholds should be. With the baseline established, another technique called anomaly detection can identify when application performance is trending toward these thresholds, and trigger alerts with suggested corrective actions or automatically take corrective action. No more setting thresholds mean a significant time and cost savings.
Adani Ports & Special Economic Zone, India’s largest ports developer and operator, is embracing this predictive and automated approach for setting thresholds and taking corrective action. Adani runs global ports that operate around the clock, and its port management applications are vital to running the business. Predicting breakdowns before they cause delays brings a major competitive edge. Also, letting AI take over more of the routine monitoring and threshold setting, and centralizing that monitoring in a cloud-based system, helps Adani run a lean IT team focused on business issues rather than maintenance. And having predictable performance and highly available IT systems gives the business confidence to embrace new technology.
Analytics
Today, business analysts have to be fairly technical to run queries on masses of data. They have to write queries, generate data visualizations, and often move data to a location with the computing capacity to run heavy queries. All this leads to it taking a long time to get insight from data, sometimes to the point where the insight is useless.
Imagine you wanted to find out why attrition in your organization seems high. Ask five different analysts that question, and you’ll get five different strategies to figure it out. With artificial intelligence, people without much technical background can ask a question like “What is happening with employee attrition in my company?” and the system can tell you what factors are most correlated to attrition. What makes this real AI is that those factors aren’t hard-wired in a software application—they’re not applying the same rules or formula to every company. Instead, using AI, a cloud service can look at your human resources data, and conclude that longevity at the company, salary level, equity compensation, and title are the best indicators of why people leave. Then it can segment the data and tell you which salary band has the most attrition. And using anomaly detection, AI can spot outliers, like if there is one department or manager within a salary band that has higher attrition than others. And finally, using predictive analytics, you can see which people might be most likely to leave.
Like any analysis, professionals need to take that data and apply their own perspective and experiences. Is that high attrition group paying below market rates, or suffering from poor management. AI isn’t a magical box of answers. But AI lets analysts start miles down the road from where they have in the past.
Valdosta State University, for example, is a public university in southern Georgia with more than 11,000 students, and it’s using predictive analytics to spot red flags that a student could be at risk of dropping out. When they see those red flags, the school assigns an “interventionist” from the school’s staff to help students through problems they’re facing.
AI Built into Applications
Perhaps the easiest way of all to tap into AI is to use AI capabilities that providers are building into their applications. Oracle calls this built-in capability “adaptive intelligence,” and it’s building it into its application portfolio of ERP, human capital management, marketing, supply chain, and more. These applications take first-party data within your software-as-a-service instance and third-party data that can come from external sources, and make recommendations. If you’re using marketing application, what’s the best offer to make next to a customer? In sales, what’s the best prospect to call next? In HR, among new hires who are thriving, at the company, what are the factors they had coming in, which might predict success among incoming candidates?
These four fast tracks to AI value aren’t the only ways companies will tap this opportunity, of course. As teams gain AI experience, they’ll embrace more sophisticated approaches, writing their own domain-specific algorithms that use machine learning to solve a need at their company. But that’s not where most people are today. They’re looking for—and finding—quick ways to use AI and machine learning to find growth opportunities and lower the cost of IT operations, which helps them fund innovation. The lesson from their experience: Don’t wait. AI success is within your grasp.
Siddhartha Agarwal is group vice president of product management and strategy for Oracle Cloud Platform.